PB201 - ENTREPRENEURSHIP

PB 201, ENTREPRENEURSHIP ENTREPRENEURSHIP focuses the principles and concept of entrepreneurship. This course concentrate on the systematic methods of getting business ideas. This course also prepare the students on ways to conduct and control the business including fundamental of management, marketing and financing. It also emphasize on the preparation of business plan, thus developing their entrepreneurial skills.

Course Learning Outcome
Upon completing this course, students should be able to:
1. explain clearly the concept of entrepreneurship, business ownership and procedures in setting up a business in case study given
2. work cooperatively in group to complete an assign project based on entrepreneurial skills

3. present creatively a business plan prepared via group based on business knowledge

Syllabus Content

1. INTRODUCTION TO ENTREPRENEURSHIP Definition of an entrepreneur and entrepreneurship, differences between the concept of entrepreneur and businessman, the competency of successful entrepreneurship. The roles and social responsibilities of entrepreneur and define e-business. 
2. ENTREPRENEURIAL IDEAS AND OPPORTUNITIES Sources of business ideas, process to generate business ideas, evaluation, approaches in seeking the business ideas and guide in choosing a business. 
3. BUSINESS OWNERSHIPFactors that influence the business ownership, types of business ownership, characteristics of each business ownership, advantages and disadvantages, the differences in business ownership and the procedure on the registration of business ownership. 
4. BASIC OF BUSINESS MANAGEMENT The meaning, function of management and the organizational structure. 
5. OVERVIEW OF MARKETING Definition and marketing mix. It also discus microenvironment and macro environment of target market and market identification, e-business. 
6. BASIC OF ACCOUNTING Definition of accounting and important of financial management in business planning and controlling. Defines asset, liabilities, owner equity, expenses and revenue, identify the functions and elements of financial statement. 
7. ENTREPRENEURIAL SOURCE OF CAPITAL AND SUPPORT SYSTEM Source of capital for entrepreneurship activities and types of business support. 
8. BUSINESS PLAN Meaning of business plan, purpose and the important of business plan, characteristic of a good business plan, business plan format and minimum requirement by financial institutions and government